VITAMIN SEA

Print Campaign

 

Sure, boating is a lot of fun, but it also has huge wellness benefits. In a world of incessant screens, pings, and responsibilities, time on the water helps you slow down and relax. Our ask was to create a print campaign supporting the benefit that as the #1 boat insurer, we give you confidence and peace of mind so you can stay present in the moment.

We fleshed out the original ‘Vitamin Sea’ concept with the help of AI, which made it easy to get head nods around the table. Once we had approvals in place, we reached out to CGI artist Mike Campau to bring our idea to life.

What started as a punny joke in a brainstorm, ended with four stunning, insightful ads we proudly prescribe to boaters everywhere. 

 

Vitamin sea

When the only remedy is ripping the open water, choose America’s #1 boat insurer for peace of mind and 24/7—day after day, ride after ride.

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Vitamin E-lation

There’s no medicine like time on the water. As America’s #1 boat insurer, we provide peace of mind for every precious moment out there, so you can enjoy a healthy dose of happiness—morning, noon, and night.

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Vitamin D-stress

When time on your boat is like medicine for the soul, rest assured that every precious moment is protected by America’s #1 boat insurer—day after day, cast after cast.

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Vitamin B-free

Sometimes the only cure is a wide-open throttle. Choose America’s #1 boat insurer for peace of mind that every precious moment is protected and leave your worries in your wake.

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